Optometry’s moment for optimism

BDO New Zealand recently released its Business Wellbeing Index findings for the second half of 2023. The biannual study explores the relationship between...

Caveat venditor – seller beware!

In the modern world, where the sum of mankind’s knowledge is at our fingertips, our customers have never been better informed. I like to do my research...

Patient focus and local knowledge – key for revenue growth

Running a successful optometry practice in New Zealand requires a combination of top-notch eyecare services and strategic approaches to maximise revenue....

Social media: what works, what doesn’t!

There’s no getting around how important a social media presence is today. While you might think it’s all about keeping up connections with friends and...

The value in pricing

Warren Buffett, CEO of Berkshire Hathaway, said the single most important decision in evaluating a business is pricing power. With his company’s substantial...

How to manage staff complaints

The work environment is a microcosm of greater society, made up of a wide variety of people, often with differing backgrounds, upbringings, personalities,...

There’s an app for that!

Technology infiltrates just about every part of our lives. While too much can have negative consequences, particularly on the eyes, tech also holds the...

Will you pop the red pill?

Early on in secondary school, my English teacher announced to the class that he’d decided which movie we were going to study that year. With bated breath...

Employment law update – changes you may have missed

Nothing ever stays the same, especially in the world of employment law. That is particularly true now, with a host of significant changes that have recently...

Riding the wave of uncertainty

The war in Ukraine, volatile European markets and currencies and challenges across China’s political and economic landscape are just some of the issues...

The whys and hows of digital accessibility

In my previous articles on accessibility (see ‘related articles’ at end), I covered why making your practice accessible is not only the right thing to...

The importance of an HR plan

Imagine how your business would thrive if every employee was a top performer, motivated and committed to doing their best, and an ideal fit with the culture...

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